ABOUT ME

Education: BFA Rhode Island School of Design 1994

I joined the Rhode Island-based company Easy Aces Inc in 1996 as a product and packaging designer for the Club Earth brand, a nature-themed toy and novelty line. I later became Design Director for Easy Aces, and In 2005, helped develop the Fred product line www.worldwidefred.com. I currently design products and packaging for Fred, as well as direct a talented studio of designers in creating fun and interactive home, office and lifestyle items and accessories.
My work has often been called silly and immature (mostly by my mother, but that’s another story). Some might be offended by comments like this, but I take it as a compliment. The products and toys I design are meant to put a smile on your face, creating fun interactions with the products and with others. I have been fortunate enough to have my designs featured on the Tonight Show, The Today Show, Good Morning America, as well as in The NY Times, Food and Wine Magazine and numerous other (very important) domestic and international publications. I hope you enjoy them too.

Contact Me:
amendolaradesign@cox.net

Jason Amendolara
Fred/Easy Aces Inc.
30 Martin St.
Cumberland, RI 02864
jason@easyaces.com

11 Comments

11 responses so far ↓

  • Rafael Morgan // February 7, 2008 at 8:47 pm | Reply

    Hi Jason,

    I just found your blog via Pan-Dan.
    I am dropping you this note just to say that I really LOVE your work man!
    Keep doing what you do ´cause you´re one of the best!
    I hope we can collaborate with each other sometime!

    All of the best,

    Rafael Morgan.
    http://www.rafaelmorgan.com

  • Paige Darlington // February 8, 2008 at 9:52 pm | Reply

    I admire what you do. In fact, I frequently have “why can’t I think like that” moments when I come across your work. *Paige

  • Anthony W // February 28, 2008 at 8:48 am | Reply

    Your work is really adorable and funny, but useful as well! Browsing through has put a smile on my face… I hope to get some items shipped to Australia to give as gifts to friends and family. One of the really cool things about your Fred work is that they’re unique and fun toys which can be enjoyed by all ages, happily received, and shall cause much discussion. I’m glad I stumbled across your work this evening.

  • Doug // May 8, 2008 at 12:49 pm | Reply

    I found your blog after seeing the Not Cool Target picture on NOTCOT. I love all the fun kitchen products at FRED like the ABC cookies. If you ever want to put some of your designs in chocolate, you have some fans over at our company that would love to help out.

  • Angelsea // February 24, 2009 at 12:37 pm | Reply

    Hiii! oh wow! ive been impressed with alot of things from Fred,and i cant believe ive found the site of the guy who created Gin & titonic,the salt shaker, and frozen smiles among other things!!
    Im living abroad at the moment but doing my best to try and get alot of the things that i found on the site that ive ABSOLUTELY fallen in love with!!!
    I found ure work as an artist truly amazing and inspiring,(u’ve given me a idea for a design that im hoping to start work on very soon!!!) please keep up the amazing work!! and i hope to c many more amazing art pieces from you,best wishes and best of luck,
    Angelsea

  • fred // February 26, 2009 at 10:13 am | Reply

    Great work man!
    gin titonic!!!!
    facking cool
    greets from holland

  • Mauren Buest // February 26, 2009 at 12:31 pm | Reply

    Hi Jason!
    I´m brazilian, and I work with product design; much more with interior´s, displays and stands for fairs.
    I know you job from Fred & Friends. I think your work is cool, great, very interesting; not immature like your mother…
    Here in Brazil find someone Fred products but I think can be much more.
    Fantastic ideas always for you!

  • Jaewoo Joo // March 10, 2009 at 11:53 am | Reply

    I love your products. Therefore, I link your website on my own. :)

  • Malcolm Gordon // June 26, 2009 at 7:16 am | Reply

    Hey dude,

    It looks like we’re in the same wave length and don’t seem to take life too seriously. Keep doing what you’re doing, I love your work.

  • Audrey // July 15, 2009 at 2:51 pm | Reply

    Your products are the best! I’m a design aficionado with a career in comedy, and Fred is the best of both worlds. If you ever need a copywriter for any of your products, please let me know!

    talkingpony.blogspot.com
    audreydundeehannah.com

  • cathi martinez // September 13, 2009 at 9:53 pm | Reply

    your stuff makes me smile >^.^<

    been a fan for a long time, keep up the awesome work!!!!

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